Four requirements for successful innovation Effective globalization.

Four key requirements must be met to maximize the business value of your innovation investments. 1 Innovation 2007: A BCG Senior Management Survey, Boston Consulting Group,Д¦ PLM transforms your process of innovation Companies that drive product success through product and process innovation must be able to maximize the business value of their innovation investments. Unleash the hidden power within your product lifecycle by transforming your process of innovation. Unite your enterprise around product and process innovation. Successful products are the key to market leadership and top-line financial growth. PLM provides immediate access to the knowledge that you need to make the right business decisions decisions that enable your innovation investments to deliver more business benefits. We believe that product lifecycle management (PLM) is the mission-critical system that every company needs to continuously facilitate product and process innovation. It gives your processes and your factories the flexibility they need to put your customers first. Transformational innovation enables your organization to gain competitive advantage. Best-in-class companies are six times better at getting new product ideas to market because they: Generate more ideas than average companies Eliminate more bad ideas before starting major development Systematically re-use best practices to drive their innovation processes Derive more business benefits from their innovation investments At Siemens PLM Software, we believe that transforming your process of innovation is crucial for turning more ideas into successful products. Average companies achieve one product success for every 3,000 new ideas. Best-in-class companies innovate more effectively and use innovation to drive business benefit throughout the product lifecycle. Innovation minimizes operational cost and improves operational efficiency.

Innovation is the engine that powers your ongoing drive to capture market share and leverage product differentiation to maximize profitability. Their concerns are motivated by the fact that: Products that represent 75 percent of today s revenues will be obsolete by 2010 Eighty-six percent of new product ideas never make it to market Of those that do make it, 50 percent to 70 percent fail Innovation enables your organization to turn ground-breaking ideas into winning products and services ahead of the competition. 3ДҐ Innovation drives product success Two-thirds of today s decision makers say that innovation is one of their top three strategic priorities 1. Siemens PLM Software provides a product lifecycle management solution that covers everything from concept ideation to retirement, enabling you to build the right product and build the product right. 1 Product lifecycle management from concept ideation to retirement Siemens PLM Software PLM software to build the right product and build the product rightДў Siemens PLM Software Innovation drives product success PLM transforms your process of innovation Addressing innovation at two levels PLM s business value Industry solutions built on top of your innovation platform Siemens PLM Software s enterprise solutions portfolio Four unique advantages 15 2ДЈ Managing complexity in a changing world Today s products and processes are getting more complex.

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